I am still fielding lots of questions these days from aspiring authors. I guess I have a lot going on in the world of publishing! 🙂
I have a new book coming out by the end of March (called Look Before You Leap) that takes an depth view of the publishing industry and how it can trip up authors and potentially send them into the “money pit”. Scary, huh?
In the introduction to this new book, I talk about how I want to be the Catcher in the Rye in the publishing industry (yep, that book was probably my favorite during my teen years). I hope I don’t sound cheesy. I am really getting mad about all of the dishonesty and lack of ethics I have heard about recently in the publishing industry. Most authors just want to get their messages out there and help people. So why are they being taken advantage of?
Here is an excerpt from the introduction (and don’t worry, I’ll tell you what the #1 mistake is that self-published authors make below):
EXCERPT FROM THE INTRODUCTION
I have heard nightmare stories and even witnessed a few personal breakdowns. I have been angered by the deception that some of my author friends have been subjected to. I have slapped myself in the head when I have fallen for a stupid, money-draining trap myself.
Now, I have answered the call: “Kathryn, you understand numbers. Can you help me sort out this mess that is a stack of bills related to my book project?”
I have transformed that anger into motivation to help the many people who want to write a book but are in danger of running straight into the money pit.
Am I a 46-year-old Holden Caulfield, my favorite fictional character from my teenage years, who stands on a cliff to help the innocents? Maybe.
“Anyway, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobody’s around—nobody big, I mean—except me. And I’m standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff—I mean if they’re running and they don’t look where they’re going I have to come out from somewhere and catch them. That’s all I do all day. I’d just be the catcher in the rye and all. I know it’s crazy, but that’s the only thing I’d really like to be.”
—J.D. Salinger, The Catcher in the Rye
Don’t fall off the cliff or get sucked into the money pit. Let me help you. Let me be your guide. Let me be the Catcher Before the Money Pit. Get your author- power on, and let’s get your book out to the world with a solid financial foundation and a firm smile on your face.
Avoid the number one mistake that self-published authors make:
In my survey of dozens of authors across traditional, hybrid and self-published platforms, I gathered the data on money spent and outcomes (book sales). The number #1 mistake that self-published authors make is that they spend all of their money on book development and budget very little for marketing and publicity. If you’d like to see the data on costs for writing a book, this post is a great summary.