Humans are wired for storytelling, and storytelling remains one of the most powerful ways to communicate and motivate behavior.
When I’m in a teaching situation with adults or kids and failing to get a message across, I always reach to a story or universal connection to a story.
For example, if I am teaching kids to spice a meal with just enough of the ingredient to make it delicious, but not so much that the taste is overwhelming, I say, “just like Goldilocks”. The expressions on those little faces immediately change from confusion to understanding. The brain connects at once to the childhood story that means: “not too hot and not to cold, just like baby’s bear’s porridge.”
The same is true in a room of adults; if a corporate marketing team is trying to determine a price point for a product, a powerful way to cut through the debate involving data and statistics is to say “pick the price point that has the Goldilocks effect”; not to too high and not to low, but just right. This type of communication can create immediate connection and harmony in the room.
Why do we remember childhood stories so well? Stories seem to contain that timeless thread of human connection. In fact, the benefits of storytelling may be so powerful that we might consider the act of storytelling, as well as the content chosen for the stories, as important as delivering important medicine as part of our pediatric protocol.
Storytelling encourages the development of emotions and feelings. Children connect with their favorite characters and often want to emulate them. Stories can also tell a family or cultural story and allow for traditions and language to be passed down through generations. Stories teach us lessons, they help us to understand the good and bad, they educate and inspire. They affect behavior and help us to be better human beings.
I’d love to introduce you to a multi-media story telling tool that I learned about while interviewing guests on my podcast, Mountain Mantras.
Listen to an interview with story-telling software Solu’s David Currier (CEO)
Listen to an interview with story-telling software Solu’s Sheila Moriarty (Content Strategist)
Watch videos about the Solu platform below.