Yes, I think you can tell that I’m getting extremely excited about the upcoming Make Publishing Fun Summit.
The summit is a series of 27 interviews conducted across five key areas of Publishing (Prepare, Plan, Produce, Publish and Promote) and includes a Keynote by Marci Shimoff.
Each interview contains “fun nuggets” that are meant to inspire you take action in your own publishing journey.
I am a big believer in Steven Covey’s “Begin with the End in Mind”, so I am publishing one of the “Promote” interviews (the 5th of the 5 Ps) to continue to warm everyone up. This post is a special release of my interview with Stephanie Chandler.
Please watch this short video which will introduce you to the summit. Sign up to get access to all of the interviews while access is free (through May 31) here. (Also, if you want to see a hilarious blooper video, click here).
About the Make Publishing Fun “Promote” Guest, Stephanie Chandler
Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books.
Stephanie is also the founder and CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online.
A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.
Find out more about Stephanie at www.nonfictionauthorsassociation.com
Here are the fun (8) nuggets from the interview:
Fun nugget #1: Define your target audience. Niche down until it hurts!
Fun nugget #2: Optimize your website. Google does not like static websites, so blogging often (2-3 times per week) can be an excellent tool for visibility.
Fun nugget #3: Leverage content. Give away free content in exchange for email addresses (and then nurture that list with ongoing great content)
Fun nugget #4: Tap into the power of community. Online groups and forums, in-person groups, trade associations and cohorts are an excellent way to build early reviews and buzz.
Fun nugget #5: Build your email list. Email list building is still a huge component of the all-important author platform.
Fun nugget #6: Generate book reviews. Amazon reviewers, bloggers, Goodreads give-aways, local and small publications, book clubs, MidwestBookReview.com and paid services like Netgalley.com, bookbub.com, and bit.ly/bookreviewtargeter. Download the NFAA’s FREE Report, 50 Ways to Generate Book Reviews: http://bit.ly/bookreviewlinks.
Fun nugget #7: Promote through both traditional media (radio, TV, magazines) and new media (internet radio, podcasts, and guest blogs)
Fun nugget #8: Embrace social media. Facebook, Twitter, LinkedIn, Instagram and Pinterest each have their own unique advantages. Share your blog posts, tips, branded images and other content that appeals to your target audience. Useful tools include Hootsuite.com (for scheduling posts) and Tweetdeck.com (for monitoring Twitter activity).