It’s been nearly a month since my trip to Telluride Colorado for the amazing Mountain Ventures Summit, yet I’m still reading through the press coverage for the event. My talk at the event, which was scheduled right before lunch, started late –and at a point when I could tell that people were getting restless.
So I looked at the countdown clock, and thought to myself: What could I say in just a few minutes that would be powerful, helpful, and memorable?
I ditched the slides we had prepared and spoke from my heart about some of the difficult issues facing mountain towns. I had no idea that one of the sentences out of my mouth would be one that would quoted often. It appears here in a piece written by Margo Magnant of the Big Sky Montana Chamber of Commerce:
“In mountain towns, you either have two jobs, or two houses,” said Kathryn Kemp Guylay from Sun Valley, Idaho.
The point I’m trying to make is that the less you say, the easier it is for people to remember the few, pithy comments that you might end up making if you focus on the audience and not on your slides. So that is my speaking advice for today.
When it comes to writing, I’m seeing that books are getting shorter. It used to be a rule that a nonfiction book is about 50,000 words, but some really great books are coming out with a fraction of those words.
So when I set out to outline my latest book, Look Before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing, I tried to remind myself to be brief. After all, time is money. My time writing the book, and the time of the reader reading the book.
I value the time spent on both sides (writing and reading).
I kept the book to six chapters and also endeavored to get the manuscript done in about 30 days. Even if I was spending a big chunk of my working day on the manuscript (say, 5 hours), that is a reasonable 150 hours in the end. That is less than a quarter of the time that my recent Author Outreach Survey showed authors spend on developing their books (about 700 hours).
But that is just the beginning. Developing the book is really just the start of the journey. The next steps are to launch the book and get started on marketing and publicity. I am, in fact, in the process of building my launch team. What are the benefits of being part of the team? Members will:
A) Get the compiled and analyzed results of the entire Author Outreach survey.
B) Get a free copy of the financial tool that Kathryn will be creating as part of this project.
C) Get a free copy of the book in any format you wish (ebook, print, or audio), and
D) You’ll be part of the inner circle of this cool project with us! 🙂
Sound cool!? Send me an email with some details on your interest. We have an amazing and growing team, and we are looking for more people that are passionate about publishing in a professional way.