I seem to be writing friendly rebuttals these days as I make my way gingerly (and in the friendly manner that I like to do business) in the publishing industry.
It’s not always an easy place to navigate.
In this post, Brent Underwood experiments with putting up a scam book and demonstrates that you can be an Amazon bestseller in 5 minutes. While the post (and the whole idea of putting up a book that is a photo of your foot) is actually hilarious, it DOES downgrade the many, many hours that dedicated writers put into their books.
In fact, the research I have done for my upcoming book, Look Before You Leap: The Smart Author’s Guide to Avoiding the Money Pit and Achieving Financial Success in Publishing shows that authors spend a considerable amount of time on their books. Potentially too much time (if one has a high opportunity cost). If you were to calculate the hourly wage for the author (read my assumptions below), they end up making less than they would working at a McDonalds.
My survey results showed that my author group spent an average of nearly 1,000 hours creating, marketing, and publicizing their books. Assuming revenue on the book of $5,000 (a generous scenario that assumes an ebook priced at $1/book and with sales of 5,000 copies), the math is easy: $5/ per hour. See all the gory details below.
Want to be part of the book launch team? I am really excited to share my next book with the world, and I am in the process of building my launch team. What are the benefits of being part of the team? Members will
A) Get the compiled and analyzed results of the entire Author Outreach survey.
B) Get a free copy of the financial tool that Kathryn will be creating as part of this project.
C) Get a free copy of the book in any format you wish (ebook, print, or audio), and
D) You’ll be part of the inner circle of this cool project with us! 🙂
Sound cool!? Send me an email with some details on your interest. We have an amazing and growing team, and we are looking for more people that are passionate about publishing in a professional way.
Who else have I rebutted recently in the publishing industry? I proposed that Chandler Bolt’s (Self Publishing School’s) numbers on how much it costs to publish a book are too low. You can read more about my analysis here.
Now for the data, if you love that kind of thing. If you’d like the entire ~40 page report with all of the numbers and comments, you can download it here. A brief summary is below. Be in touch with your own rebuttals and/or ideas! Thanks, Kathryn
|Time to write|
|964||608||502||Time to write|
|691||average time to write|
|Time to market/publicize|
|303||average time to market/publicize|
|Time to write plus market/publicize|